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REDWOOD CITY, Calif.—November 28, 2018—In a newly published report by Dell’Oro Group, the trusted source for information about the telecommunications and networking industries, Intel penetration pricing strategy on server connectivity tilts 10 Gbps market dynamics.  Broadcom, Marvell, and Mellanox shift focus to higher speeds and Smart NICs.

“The revenue of the server connectivity market declined as the average selling prices of 10 Gbps Ethernet ports slid. Intel’s integrated Ethernet volumes soared on the Xeon Scalable platform—an innovative lower-priced solution,” said Baron Fung, Senior Business Analysis Manager at Dell’Oro Group. “Looking ahead, we expect that the transition of the Cloud and high-end Enterprise sector from 10 Gbps to 25 Gbps will drive sustained revenue growth. Furthermore, we expect that emerging technologies, such as 50 and 100 Gbps Ethernet, as well as Smart NICs, will add value to the market in 2019 and beyond,” Fung added.

Additional highlights from the 3Q 2018 Controller & Adapter Report include:

  • Total controller and adapter port shipments declined mildly quarter over quarter (Q/Q) in 3Q 2018.
  • 100 Gbps controller and adapter port shipments more than double Q/Q in 3Q 2018 as a result of an emerging 5G use case.
  • The Smart NIC market is forecasted to grow nearly 50 percent in 2018.

About the Report

The Dell’Oro Group Controller and Adapter Quarterly Report provides complete, in-depth coverage of the market with tables covering manufacturers’ revenue, average selling prices, unit, and port shipments by speed (1 Gbps, 10 Gbps, 25 Gbps, 40 Gbps, 50 Gbps, and 100 Gbps) for Ethernet and Fibre Channel Over Ethernet (FCoE) controllers and adapters.  The report also includes coverage of Smart NIC (starting in 1Q 2018) and InfiniBand controllers and adapters. To purchase this report, please contact us at

About Dell’Oro Group

As the trusted source for market information about the networking and telecommunications industries, Dell’Oro Group provides in-depth, objective research and analysis that enables component manufacturers, equipment vendors, and investment firms to make fact-based, strategic decisions.  For more information, contact Dell’Oro Group at +1.650.622.9400 or visit