At Dell’Oro Group, we believe that your business decisions matter. And, the decisions you make today will impact your business – perhaps not this quarter or next, but your company's performance three or four quarters hence is directly affected by the decisions you are making right now.

Decisions such as:

• Deciding if or when to enter new markets or technology areas
• Developing long-term strategic plans and market positioning
• Evaluating mergers and acquisitions
• Prioritizing product development activities
• Developing product production schedules and levels to best meet market demand
• Planning and budgeting
• Understanding fundamental market drivers, overall customer behavior, and buying practices of major customers
• Evaluating business cases and supporting assumptions and conclusions
• Evaluating the success of marketing programs
• Establishing employee compensation

Because your business decisions matter, we deliver Dell’Oro BusinessIMPACT research – rigorous research that gives you business insight and enables you to make fact-based, strategic decisions based on the best market information possible.

With Dell’Oro BusinessIMPACT research, you are assured that your market information is:

	I		Independent	Dell’Oro Group does not conduct custom competitive research, consulting engagements, product reviews or comparative product studies that would compromise the objectivity of our research.
	M		Meticulous	Meticulous, in-depth vendor surveys and detailed interviews, including follow-up questioning with suppliers and channels.
	P		Precise	Rigorous data validation, including cross-checking of survey data with publicly available information.
	A		Accurate	Continuously gather and analyze information. Test against experience and industry knowledge until convinced of accuracy.
	C		Consistent	Consistent segmentation based on overall market direction, rather than vendor requests.
	T		Timely	Deliver as promised – on time, all the time. Dell’Oro Group delivers quarterly reports within one week after major manufacturers report results.