The U.S. broadband and mobile market is rapidly evolving, with fixed wireless access (FWA) and MVNO-based mobile plans reshaping competition. Cable operators, once dominant over DSL and limited fiber, are now under pressure from FWA—already serving 13 million users—and expanding FTTH deployments. Despite broadband subscriber losses, major players like Comcast and Charter are seeing strong mobile subscriber growth, helping offset the decline. To stay competitive, operators are adopting aggressive strategies like multi-year price locks, device buyouts, and simplified DIY installations to encourage bundling and reduce churn.
In this insightful article, exclusive contribution to CSI Magazine Broadband Special Edition, Summer 2025, VP Broadband Analyst Jeff Heynen breaks down how convergence and bundling are becoming essential survival strategies.
From multi-play packages and mobile subscriber gains to DOCSIS 4.0 innovations and edge virtualization, Heynen outlines the new architecture shaping the future of cable. Whether you’re an operator, vendor, or strategist, this piece provides a clear view of where the market is headed—and what it takes to stay ahead.
Download the article directly from CSI Magazine’s Summer 2025 digital edition for full analysis:
Key Topics Covered:
- The impact of mobile subscriber growth on broadband strategy
- How cable is leveraging Wi-Fi, CBRS, and GAP nodes
- The role of vCMTS, vBNG, and 5G AGF in future convergence
- Enhancing customer experience with Wi-Fi 7 and low-latency DOCSIS
- Cost-effective capacity expansion versus FTTH buildouts
Don’t miss this expert perspective on how cable operators can future-proof their networks in a rapidly converging world!
